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Sunday, October 11, 2026
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The Video Platform Offers Viewers Power to Reduce AI-Generated Content in Timelines

TikTok is introducing a updated setting that permits them to lessen the quantity of AI-created media appearing in their feeds. This step comes as the service announced that it presently contains over 1 thousand million content made with AI.

Pilot Phase and Launch

The update is being tested over the coming weeks before a widespread rollout. This shift aligns with a rise in content created by AI, fueled by emerging AI video creators.

The Broader AI Trend

It has been noted that approximately 10% of the fastest-growing content creators on another major platform only show content made by AI. A significant portion of this output is deemed “AI slop”, a term for substandard, factory-style content that is typically illogical or bizarre.

Based on user feedback that a lot of users appreciate content made with AI tools, from digital art to educational videos, and we want to offer the community the ability to increase or decrease of that, based on their own choices,” commented a spokesperson.

Scale of AI Content

TikTok disclosed that there are currently 1.3bn videos on its service tagged as AI-generated. Collectively, more than 100 mn media items are added to the service daily, making clips made by AI a minor portion of its overall inventory.

Customizing Your Feed

Viewers will be capable of decrease or raise the volume of artificial media they see by using the topic control option in the platform and choosing the AI content topic. Additional categories that currently be controlled under the filter cover current affairs, clothing, beauty, and movement.

Content Labeling and Policies

Its guidelines mandate users to label convincing AI-made content, and it bans harmful fake videos of public figures or emergencies. Any authentic-looking AI-generated clip that is without a tag can be deleted under its user guidelines.

Additionally, the service will from now on add an “AI-made” tag to content made using its built-in AI features, or flagged by an industry-wide initiative for spotting artificial media. This measure is intended to stop users from attempting to circumvent the tagging system.

Responsible AI Funding

The platform is also establishing a $2 million educational fund for specialists and groups to produce informative material about responsible artificial intelligence. This project will assist non-profit groups dedicated to training computer science.

Platform Protection

The video-sharing app has justified its content review process, following debate over proposals to make redundant numerous review team members in the United Kingdom. TikTok is set to reduce 439 jobs in its user protection team in its British office, with labor groups and online safety experts voicing alarm that staff are being displaced by automated systems.

A company official explained that staff-based oversight would still have a role, but artificial intelligence can shield workers by filtering out the most harmful content prior to it gets reviewed by staff. The company reported a 76% decrease in shocking and graphic content reviewed by safety staff over the last 12 months due to intervention by its AI tools.

We believe it is crucial to balance staff and AI to ensure user safety,” she said. “We’ll have staff as involved in the system, but we further consider it’s very important to minimize viewing of dangerous material as quickly as possible, which is the area in which a lot of the machine support is really helping us process content quickly.”
Written by

Natalie Lin

Maya is a seasoned sports analyst with over a decade of experience in betting strategies and statistical modeling, passionate about empowering bettors.

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